J Fuji Lasmini J
Class of E42 2012
Graduate Student of Master Program in Management
Graduate Program of
Management and Business
Bogor Agricultural
University
Marketing
Management Class
Lecturer Prof Dr Ir Ujang
Sumarwan, MSc
Dr. Ir. Kirbrandoko, MSM
sumarwan@mb.ipb.ac.id
Based on Book written by
Ujang Sumarwan, Agus Djunaidi, Aviliani, H.C.Royke Singgih, Jusup Agus Sayono,
Rico R Budidarmo, Sofyan Rambe. 2009. Pemasaran Strategik: Strategi untuk Pertumbuhan Perusahaan dalam
Penciptaan Nilai bagi Pemegang Saham (Strategic Marketing: Strategy for
Corporate Growth in Creating Share Holder Value). Jakarta.
Inti Prima
Based on Sumarwan, U.,
Achmad Fachrodji., Adman Nursal., Arissetyanto Nugroho., Erry Ricardo Nurzal.,
Ign Anung Setiadi., Suharyono., Zeffry Alamsyah. 2010. Pemasaran
Strategik: Persfektif Value-Based Marketing dan Pengukuran Kinerja.(Strategic
Marketing: Value Based and Performance Measurement Perspectives) Bogor,
IPB Press.
Class Notes on Saturday 9
march 2013 Lecture
One of new current
marketing form is Co-Creation which involves consumers in products designing.
This marketing form has been widely
applied for e.g Hanamasa Restaurant. This contrary with common marketing form
in others restaurant which consumer can enjoy the food without cooking. The primacy
of this marketing form is consumer gain the experiences.
